Looks like Sub Pop is beginning its publicity blitz to promote The Head and the Heart just in time for SXSW.
The pop-folksters were recently named one of Spin Magazine’s top 35 acts to see at SXSW and will be on the road for a total of 10 months this year — their tour includes a stop at Sasquatch! and a sold-out show at Showbox at the Market in April — and MTV recently debuted the group’s first music video which is for the track “Lost in My Mind.”
Like the group itself the clip is a bit of a low-key affair. It features the band playing out in nature in the winter while they make their way to an area lit bit various lamps. Like I said, pretty low key which perfectly suits THATH.
