UPDATE: Sub Pop’s mystery act isn’t Radiohead, so who is it?

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Looks like Sub Pop didn’t sign Radiohead after all. You win this round, reality.

But come on, how could you not think that 15-second sample was Radiohead? Unfortunately, after looking at the above tweet, which was sent a couple of hours after my initial blog post suggesting that it’s possible Sub Pop signed Radiohead, it’s very clear that Sub Pop did not sign one of the biggest bands on the planet (but how badass would it have been if they did?). Of course, as mentioned, I did say my gut told me that was not the case and as always my gut was right.

Thankfully, Sub Pop’s tweet revealed more than the label not signing Radiohead. It also revealed that there are multiple correct guesses in the comments of the blog post that started off this guessing game. Artists with multiple guesses in the comments include: Beck, the Flaming Lips and Animal Collective. Since Beck’s latest album is reportedly a folk record, that more or less rules him out given the sample’s heavy electronic leanings. The Flaming Lips have a long relationship with Warner Bros., which owns 49 percent of Sub Pop, so there is a connection there and it could possibly lead to the Lips signing to Sub Pop.

Animal Collective is also a strong guess and here’s why: the post says “guess who/what artist(s) we signed?” Since AC has a few solo acts that are a part of the band it seems to fit best with the title of the blog post. The only wrinkle in that guess is that Sub Pop stated it’s an artist with an established fanbase and that any label would be lucky to have them. Maybe I’m underestimating the draw of Animal Collective, but I don’t see them as a big draw for every record label, that sounds more like the Flaming Lips.

Regardless of who it is, Sub Pop has made a fun guessing game and we’ll find out who exactly this mystery artist is on Tuesday.

Travis Hay

About Travis Hay

Travis Hay is a professional music journalist who has spent the past 14 years documenting and enjoying Seattle's diverse music scene. In 2009 he established Guerrilla Candy and is currently the site's editor and publisher. He has written for various media outlets including MSN Music, the Seattle-Post Intelligencer, Seattle Weekly, Crosscut.com and others and was the founder and editor of defunct music site Ear Candy.